we(arethe)dooərs-
Nayeli Martínez
Founder | Creative Producer
She runs on instinct, and somehow there’s always one more idea. Fifteen years in production, live events and art. Her eye was trained in Mexico, opened in London, and keeps sharpening wherever she lands. Where a project should happen, she just knows. Mexico she knows by heart, especially its beaches, the famous ones and the ones nobody bothered to name. But the place is only half of it. The other half is people. Owners, gatekeepers, friends, in places most people only see on a map. The right people say yes when she calls. She founded wedooers in 2018 and keeps the soul of every project alive while the budget tries to kill it.
Sigrid Eberhardt
Partner | Head of Production
Sees what others miss, and where it's all heading. Award-winning writer-producer and editor. Fourteen years in Munich and Barcelona making campaigns for broadcasters including National Geographic, FOX, Sky, ProSieben and RTLZWEI, in-house and agency-side. She directed shoots in Germany, Spain and Thailand. Back home in Mexico since 2022, she's the first call for wedooers' clients and stays with every project until delivery. When the plan starts to shift, she's already three steps ahead.
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MEXICAN × GERMAN | WE DON’T JUST ADD. WE MULTIPLY.
We are Nay & Sigrid: partners in production, and in life.
Two brains, one curiosity.
We push, we pull, we land on answers neither of us saw coming. -
ON THE GROUND | GLOBAL PROJECTS, LOCALLY MADE
A production can look simple from the outside. It rarely is.
There's always a permit to chase, a detail to catch, a plan that needs to change. And sometimes, a horse by tomorrow morning. We like that part.
No hand-offs. The people you talk to are the people on set. -
HUMAN & INTENTIONAL | WE CARE, WE NOTICE
Care isn’t a line item.
The right people pick up when we call, because we look after them.
We feel before we do.
We stay true to your idea, and make the day easy to follow.
We handle the hard parts quietly, and make everyone feel at home.